Seeing Alcohol Consumed in Films Leads Adolescents to Drink, Have Alcohol-Related Problems

Written By Brian Williamson

What happens in films, doesn't always stay in films.

According to a study, "Alcohol Use in Films and Adolescent Alcohol Use," published in the May 2015 issue of Pediatrics (published online April 13), the more that adolescents have witnessed alcohol consumption in films, the more likely they are to try alcohol and participate in risky drinking behavior.

Researchers studied data on more than 5,000 adolescents with an approximate age of 15 years. Adolescents with the highest exposure to alcohol use in films were 1.2 times more likely to have tried alcohol than those least exposed, and 1.7 times more likely to binge drink. Those with the highest exposure were also 2.4 times more likely to drink weekly and 2 times more likely to have alcohol-related problems than those less exposed.

Study authors suggest a review of film-rating categories and alcohol ratings for all films may help reduce alcohol consumption in adolescents.

Additional Information:

Published

4/13/2015 12:00 AM

Brian Williamson

Creative and strategic Website & Graphic Designer with 15+ years of experience in design,
branding, and marketing leadership. Proven track record in team management, visual
storytelling, and building cohesive brand identities across print and digital platforms. Adept at
developing innovative solutions that enhance efficiency, drive sales, and elevate user
experiences.

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